RIA Client Letter Template: Creating Our Own RIA

Version 1 (formal)

Dear [Client Name],

I hope this note finds you well.

I’m writing to share some exciting news — we’ve taken the next step as a firm: we are establishing an RIA and continuing to serve each RIA client with the same commitment. We believe this will allow [Firm Name] to grow and create long-term stability for the firm and our clients.

This next chapter allows us to offer a broader range of services and a more personalized experience for every RIA client.  An elevated client experience, and a more personalized approach that reflects the vision we’ve always had for how financial planning should be done.

While I’m excited about this transition, what matters most to me is staying connected with you. If you have any questions or want to catch up, I’d love to hear from you. You can reach me directly at [phone] or [email].

Thank you for the trust you’ve placed in me—I’m incredibly grateful for our relationship and hope to continue working together.

Warm regards,

Version 2 (more casual)

Hi [Client Name],

I wanted to let you know that we’ve made a big move as a firm as we start an RIA and transition to independence. This change gives us the chance to build something long-term and provide better service for every RIA client we work with. It also allows us to offer more services and a better overall experience for the people we work with.

If you ever want to connect, ask questions, or just catch up, please don’t hesitate to reach out. You can call or text me at [your number], or email me at [your email].

Thanks so much for your support over the years—it truly means a lot. Hope to talk soon.

Best,

[Advisor Name]
[Firm Name]
[Phone]
[Email]