Transition Scripts & Client Messaging Toolkit

Clients don’t like change, so your job is to make the “why” feel stable, client‑first, and clearly better.

Messaging framework (client‑first)

• Start with what’s in it for the client. Reassurance + benefits.
• Investment options: more options and/or lower‑cost share classes.
• Platform fees: if fees decrease, quantify simply (no heavy math).
• Technology: tangible upgrades (clearer statements, app/portal, service experience).
• High‑level BD vs RIA: commission = broker‑dealer; fee = RIA (keep it simple).
• Context matters: joining a group vs hanging your own shingle — explain the upside either way.
• Brand choice: maintaining vs creating vs joining a brand — explain what you’re excited about.
• Compliance review required: letters/scripts should be approved before use.
• Optional client video: a short video can reduce confusion; consider graphics if you have multiple enhancements.

Included templates (as separate resources)

• Client Letter Template: Joining an established advisor/firm
• Client Letter Template: Creating your own RIA
• Day 1 / Day 7 / Day 30 messaging flow (see related Insight)
• Client FAQ sheet (see related Insight)